Swot Analysis: Javanet Internet Cafe

SWOT summary JavaNet Internet coffeehouse Business Overview JavaNet Internet Cafe is to be the first luxuriously tech meshing cafe in Eugene, Oregon. The cafe entrust provide ready reckoner equipment, as well as high speed profit approaching as well as coffee tree bean and bakery items. The appeal of this telephoner is to provide advanced internet works to the exoteric that may not be affordable in basis use. Also, the business plan includes a training staff to assist new internet users in learning the basics of the internet.The goal of this plan is to provide an upscale social and educational environment for those who go for internet access as well as social interaction and technical assistance. Strengths JavaNet has sought tabu a knowledgeable staff who ar eager to teach internet basics to new users. They hold in leveraged state of the art equipment which will appeal to users who may not be able to afford the opera hat equipment in their home or office. The compan y will tender a higher-class environment than other coffee houses or internet cafes.The amenities will include hard wood tables and booths, track lighting, local art, and upscale coffee house equipment. The business appears to give way sufficient capital from grants and investors to maintain operations for the first year. The miniature scale of the business requires only a small staff, and the business model appropriately includes the necessary management. The commercialise segments are accurately identified as a split between new internet users, and the more than experienced power users. The business plan includes appropriate services for both segments.The marketing plan is hard-hitting for this type of business. Local advertisement and newspaper ads will be appropriate for the local scale of the business. Weaknesses bid any other technology based company, JavaNet is heavily dependent on a rapidly changing market. Computer technology, to include hardware and software as wel l as the users evolve very quickly. musical composition computer technology may require the most attention in a dual service business such as this one, the other half should not be neglected. It seems as though not enough thought has gone to the coffee shop aspect of the business.In order to be warring with the high volume of coffee shops in Eugene, a staff who is knowledgeable and trained in fashioning and serving specialty drinks will also be necessary. Opportunities Since this business was to open in 1998, the demand for public internet access was high. In Eugene, Oregon, JavaNet would be the first cafe to offer internet access as well as specialty coffee. There are several high end coffee suppliers in the region and wholesale cost for quality coffee beans is relatively low compared to resale value.The demand for gourmet coffee is high, and should do well with the quickly growing interest in internet access. At the time, in 1998, home internet access was not affordable for eve ryone, and the dial up services were certainly not as fast as the T2 connections being offered by JavaNet. Access to new and expensive Software applications would be acquirable to customers that would not normally be available unless the person had access to an office or school computer lab. Threats The greatest threat to this business plan may be offering services that are benevolent enough to bring customers from their home to the cafe.As technology advances, the cost of ownership for high tech work out and internet equipment goes down. The equipment that is available in the cafe may soon be available for home purchase at an affordable cost. Having seen the future since the start up of this business, we now know that high speed internet access is available in the home at a very affordable price. Many larger, mainstream regimen franchises now offer wi-fi (high speed wireless internet access) in their establishments.McDonalds and Starbucks are two of the first companies to offer free wi-fi in almost all of their United States locations. For JavaNet to remain successful and competitive, the owners and staff must continually modify and evolve their business plan to be one step ahead of the services that are offered for in-home use. In 1998, a high speed internet connection along with laser printing and access to popular software, such as Adobe Photoshop and Microsoft Office applications were not affordable to many for home use. ex years later, most of these items are commonplace in the home. Another threat will be competitor from similar businesses. While JavaNet may be at the front of the Cybercafe wave in Eugene, similar businesses will be starting in the near future. The owners and operators must be able to foresee the competition and have the ingenuity to offer cutting edge services that are not available from the competition. References Internet Cafe Business Plan. (n. d. ). Retrieved July 18th, 2009, from http//www. bplans. com/internet_cafe_business_ plan/executive_summary_fc. cfm